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Introduction to Google Ads
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What is Google Ads & Types of Google Ads
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Preview
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Creating your first Google Ads Account
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Preview
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Understanding the Ad Account Hierarchy
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How to Set-up Payment Methods in Google Ads
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What is Ad Copy & it's importance
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Understanding Quality Score & Related Matrices in Google Ads
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Understanding Landing Page Quality
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Search Ads
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Walkthrough through the Search Campaign
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Understanding Network Settings
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Understanding Location Targeting & Advanced Location Targeting + Example
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Setting & Configuring Languages & Concept of Budget
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Understanding Google's Default Bid Strategy (Clicks)
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Concept of All Bidding Strategies
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Concept of Manual CPC (Automated Bid)
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Campaign Start & End Dates
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Introduction to Dynamic Search Ads
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Introduction to Ad Extensions - Sitelink,Callout & Call Extension
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Ad Extensions - Structured snippet & App extensions
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Ad Extensions - Lead Form
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Ad Extensions - Price
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Ad Extensions - Promotion
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Concepts of Audience Segment
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Concepts of Ad group Structure Basics
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Ad Group Structure Ideas & Examples
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Introduction to Keywords
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Understanding Keyword Match Types
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YouTube Ads / Video Ads
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Introduction to Video Ads / Video Campaigns / Types of Video Ads
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Linking Google Ads Account & YouTube Channel
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Basic Walkthrough of the Video Campaigns
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Creating YouTube In-stream Ad part 1st
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Creating YouTube In-stream Ad part 2nd
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Creating Video Discovery Ads
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Ad- Sequencing Video Ads Campaigns Creation
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Video Ad - CPV In-stream Placement Targeting
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Remarketing - Showing Display ads to Video Ad viewers
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OutStream Video Ad Campaigns
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YT Discovery Ads Keywords Report and Optimization
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Understanding Important Video Metrics
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YouTube Remarketing Audience Explained
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Display Ads
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Introduction to Google Display Ads
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Basic Overview of Display Campaign
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Features of Display Campaign
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Targeting Options in Display Ads - (Part -1 )
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Targeting Options in Display Ads - (Part -3 )
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GA59Targeting Options in Display Ads - (Part -4)
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Targeting Options in Display Ads - (Part -5)
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Targeting Options in Display Ads - (Part -6)
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Understanding the Viewable CPM & eCPC Bidding
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Understanding the Ad Section in Display Ads
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How to Run Smart Display Campaigns
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Remarketing in Google Ads
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Introduction to Remarketing
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Basic Concept of Linking Google Analytics & Google Ads with GTM
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How to Link Website with GTM
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How to Link Google Analytics with GTM and Google Ads
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Understanding Conversions and goals in google ads
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How to Setup Conversion action on website (Manually and GTM)
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Creating Audiences in Google Analytics
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How to Creating Goals in Analytics & Importing to Google Ads
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Understanding Attribution Models
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Important Concepts / Settings in Google Ads
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Understanding Tools and Setting options - Scripts Level & Implementing them
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Understanding Tools and Setting options - Upload Level & Implementing them
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What is shared Budget in Google Ads & How to use it
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Understanding Auction Insights in Google Ads
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Using Labels in Google Ads & Their Importance
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About Automated Rules - 1 - Examples & Cases
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About Automated Rules - 2 Examples & Cases
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Concept of Similar Audience in Google Ads
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