|star star star star star||5.0 (17 ratings)|
Instructor: WsCube Tech Expert Team
Language: Bilingual (Hindi + English)
Enrolled Learners: 1215
This Facebook Ads certification program helps you to be a certified Facebook Ads professional. This program focuses on the practical implementation of Facebook Ads & at the same time helps you get certified professional of Facebook Ads.
In this course, you will learn Facebook Marketing from beginner level to advanced! We delve deep into EVERY aspect of Facebook and the Facebook Ads Manager. Learn how to use and optimize every type of Facebook campaign, Facebook custom audience, Facebook pixel... the things you will learn about Facebook are truly amazing and will instantly help advance your presence online!.
Facebook Campaign Management : Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand. Learn how to write your ads, plan your budget, and boost your posts, and leverage the most powerful Facebook tools, like Ads Manager and Analytics.Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads.
Campaign Tracking & Optimization :You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad & at the same time you would also be able to track the performance of your campaigns and optimize them.
Analysis & Reporting :Learn how Analysis & Reporting being done in Professional Agencies & make yourself job-ready. Learn how the value of your campaigns being analyzed. Are you Burning Money or Returning Profits?
Prerequisites for this Course
What's the focus of this Course?
To Provide all the participants of this course a 360 Degree exposure to major aspects of Facebook Ads.
To master different ways to target users via different channels to market & remarket product or service.
To Provide Industry/ Agency oriented training for Job Prospects.
Who should take this course?
Small Businesses struggling to get the most out of Facebook Ads.
Entrepreneurs who want to increase their sales & revenues in this competitive environment.
Freelancers & Students who want to master Facebook Ads.
Beginners who want to develop a set of professional skills.
For all Digital Marketing Professionals.
What are the prerequisites to attend the course?
Basic knowledge of Internet Advertising
What are the Job/Earning prospects after I get certified?
The Job market is wide open for Google Ads Certified Professionals & estimated 2,00,000 + Positions still unfilled in various domains of Digital Marketing. This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities. Freelancing Projects with Work from Home Opportunities in Facebook Ads.
How do I enroll for training?
You can enroll in the online training on our website. You can make the online payment via the following options:
Once the payment is done you will receive a payment receipt and login credentials to access the course.
How can I access the e learning content?
After Registration for the course, you will get 24/7 access to the e-learning content on our website. An automatic course purchase confirmation mail sent by us will guide you through the process.
Will I get a Course Completion Certificate?
You will get the course completion certificate only after the fulfillment of the following criteria.
Complete 85% of the course.
Complete 1 Google Ads test with a minimum score of 60%.
How long will I have access to this course?
You would have lifetime unlimited access to online learning material.
|Module -1 Introduction to Facebook Ads|
|Day 0 - Welcome to the Course||Preview|
|Day 1 - Introduction to Facebook & Understanding FB Page, Group & Profile||Preview|
|Day 2 - Facebook Ad Account Creation, Concept of Business Manager & Personal Ad Account||Preview|
|Day 3 - How to do Payment Setup||Preview|
|Day 4 - Understanding the Concept of Facebook Marketing Objective|
|Day 5 - Understanding Ad Objectives & Goals in Facebook Part- 1|
|Day 6 - Understanding Ad Objectives & Goals in Facebook Ads Part- 2|
|Day 7 - What is Facebook Ads Auction|
|Day 8 - Complete Structure of Facebook Ads Account|
|Day 9 - About Facebook Ad Set Structures & Best Practices|
|Day 10 - How to decide & set Campaign & Ad-set Name|
|Day 11 - About Facebook Ad Policies|
|Day 12 - Concept of Landing Pages / Important elements in Landing Pages|
|Day 13 - Understanding Buyers Persona|
|Module -2 - Creating Facebook & Instagram Ads|
|Day-14 - Basic Terminology used in Facebook Ads|
|Day-15 - Different Bidding Strategies in Facebook Ads|
|Day-16 - Concept of Ad Scheduling & Delivery Method|
|Day-17 - Quick Creation Mode in Facebook Ads Manager|
|Day-18 - Understanding the Audiences & Their Types in Facebook Ads|
|Day-19 - Placement Options in Facebook Ads|
|Day-20 - Asset Customization Option in Placements|
|Day-21 - Option of Exclude content & Publishers|
|Day-22 - Overview of Optimization and spending control options & Settings|
|Day-23 - When are you charged in Facebook Ads?|
|Day-24 - Overview of Conversion Window in Facebook Ads|
|Day-25 - Overview of Conversion Window in Facebook Ads|
|Day-26 - Audiences & Targeting - Understanding Location in Detail|
|Day-27 - Audiences & Targeting - Understanding Detailed Targeting Option|
|Day-28 - Audiences & Targeting - Concept of Narrow Audience / Audience Hack - 1|
|Day-29 - Audiences & Targeting - Full concepts of Detailed Targeting Expansion|
|Day-30 - Audiences & Targeting - More ways of finding Interest Targeting|
|Day-31 - Audiences & Targeting - More ways of finding Interest Targeting|
|Day-32 - Audience & Targeting - Hidden Interest Targeting - Tools & Marketing API - Hack - 3|
|Day-33 - Audience & Targeting - Connections in Audience Targeting|
|Day-34 - Audience & Targeting - Idea on Interest based Targeting|
|Day-35 - Audience & Targeting - Concluded Rule of thumbs|
|Day-36 - Facebook Ad Copy -Understanding Elements of Ad copy|
|Day-37 - Facebook Ad Copy - Framework/model of writing Ad Copy - AIDA|
|Day-38 - Facebook Ad Copy - Example of Ad Copy based on AIDA|
|Day-39 - About Creative in Facebook Ads - Image Creation Tools|
|Day-40 - About Creative in Facebook Ads - Image Text Ratio Concept|
|Day-41 - Facebook Ads - Introduction to Video Ad Creative with example|
|Day-42 - One more example of Image Creative & Ad Copy - Remarketing elements in Creative|
|Day-43 - Facebook Ads - Understanding FB Carousal Ads|
|Module -3 - Different Facebook Ads / Pixels / Remarketing & Other Concepts|
|Day-44 - Introduction to Facebook Pixel|
|Day-45 - Understanding GTM & Installing GTM on Website|
|Day-46 - Installing Facebook Pixel Using GTM - Standard Pixel|
|Day-47 - Installing Event Specific Facebook Pixel - using GTM|
|Day-48 - Installing Event Specific Facebook Pixel - using Event Setup Tool|
|Day-49 - How to Install GTM code/any pixel on website from cPanel|
|Day-50 - Example of Remarketing Creative for "Ad to cart" Audience|
|Day-51 - About Custom conversion - Example 1|
|Day-52 - About Custom conversion - Example 2|
|Day-53 - Understanding the concept of Conversion Value for Custom Conversion|
|Day-54 - Introduction to Custom Audiences in Facebook|
|Day-55 - Examples of Custom Audiences based on Video Views|
|Day-56 - Examples of Custom Audiences -2 - Based on Instagram Profile|
|Day-57 - Examples of Custom Audiences -3 Lead Form Audience|
|Day-58 - Important information about the FB - Pixel & implementation|
|Day-59 - Custom Audience Strategy - Events & Instant Experience|
|Day-60 - Introduction to Lookalike audience|
|Day-61 - Lookalike Audience - Example 1|
|Day-62 - What is life time Value of Customer - LTV ( Introduction)|
|Day-63 - Creating LTV Audiences in Facebook|
|Day-64 - Understanding Overlapping in Audiences|
|Day-65 - Understanding Offline Events|
|Day-66 - Offline Events + Partner Integration|
|Day-67 - Octopus Marketing / Omni- channel Marketing - Strategy|
|Day-68 - High Budget/ Long Term FB Ads Strategy|
|Day-69 - E- commerce Pixel Setup on WP Website using Plugin|
|Day-70 - E- commerce Pixel Setup using Google Tag Manager|
|Day-71 - Facebook Ads Library - Free Tool|
|Day-72 - UTM Parameters in Facebook Ads|
|Day-73 - What is fbclid in URLs/Landing pages of Ad|
|Day-74 - Dynamic Remarketing Ads Concepts - Login behind Product feed|
|Day-75 - Creating Product Feed for Wordpress e-commerce website|
|Day-76 - Creating Dynamic Remarketing Campaigns - ecommerce - Case 1|
|Day-77 - Creating Dynamic Remarketing Campaigns - ecommerce - Case 2|
|Day-78 - Understanding the Customization in Catalogues - Ads Level|
|Day-79 - Understanding the concept of A/B Testing|
|Day-80 - Understanding A/B Testing - Practical Example|
|Day-81 - Duplicating Ad-Set - for Testing Purpose|
|Day-82 - What is CBO|
|Day-83 - How to implement CBO|
|Day-84 - Checklist for FB Ads|
|Day 85 - Running FB Ad for increasing Page Likes|
|Day 86 - Affiliate Marketing & Facebook Ads|
|Day 87 - Everything about Automated rules in Facebook Ads - Part 1|
|Day 88 - Everything about Automated rules in Facebook Ads - Part 2|
|Day 89 - Automated rules in Facebook Ads - Part 3|
|Day 90 - Lead Generation Ads Introduction- Part 1|
|Day 91 - Lead Generation Ads - Understanding Lead Magnet in Detail - Part 2|
|Day 92 - Lead Generation Ads Campaign Setup- Part 3|
|Day 93 - Lead Generation Ads More Settings - Part 4|
|Module -4 - Messenger Marketing/ App Install Ads/ Important Metrics|
|Day 95 - Introduction to FB Messenger Marketing|
|Day 96 - Click to Messenger Ads + Start Conversation|
|Day 97 - Click to Messenger Ads + Leads|
|Day 98 - Messenger Marketing - Other Tools for Messenger Marketing|
|Day 99 - Important Metrics according to Campaign Type - Part 1|
|Day 100 - Important Metrics according to Campaign Type - Part 2|
|Day 101 - Custom Dashboard In Facebook Ads|
|Day 102 - How to block your visit data into Google Analytics|
|Day 103 - How to Stop your team's data in Facebook Ads Manger|
|Day 104 - Instant Experience Ads (Part-1)|
|Day 105 - Instant Experience Ads (Part-2)|
|DAY 106 - Why Ads not Performing > Common Mistakes People make|
|Day 107 - App Install Ads - Introduction|
|Live Doubts Sessions|
|Live Doubts Solving Session - 30 April 2022|
|Live Class on Facebook Ads optimization | 06-May-2022|
|Live Class on Facebook campaign Budget optimization | 07-May-2022|
|Live Class on Facebook Ads targeting | 08-May-2022|
|Live Class on Importance of placement in Facebook Ads. | 09-May-2022|
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