| Introduction to Google Ads |
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| | Welcome to the Course |
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| | Day - 1 What is Google Ads & Types of Google Ads |
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| | Day - 2 Creating your first Google Ads Account |
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| | Day-3 Understanding the Ad Account Hierarchy |
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| | Day-4 How to Set-up Payment Methods in Google Ads |
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| | Day-5 Understanding CTR |
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| | Day-6 Introduction to Google Ads Auction,Quality Score Ad Relevance, Ad Rank & Its Calculation |
Preview |
| | Day-7 Understanding Quality Score & Related Matrices in Google Ads |
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| | Day-8 Understanding Landing Page Quality |
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| | Day-9 What is GSN & GDN? |
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| Search Ads |
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| | Day-10 Walkthrough through the Search Campaign |
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| | Day-11 Understanding Network Settings |
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| | Day-12 Understanding Location Targeting & Advanced Location Targeting + Example |
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| | Day-13 Setting & Configuring Languages + Example |
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| | Day-14 Understanding the Concept of Daily Budget |
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| | Day-15 Understanding Google's Default Bid Strategy (Clicks) |
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| | Day-16 Concept of All Bidding Strategies + Examples & Cases |
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| | Day-17 Campaign Start & End Dates |
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| | Day-18 Introduction to Dynamic Search Ads |
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| | Day-19 Introduction to Ad Extensions |
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| | Day-20 About Ad Rotation Settings & Ad Scheduling |
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| | Day-21 Understanding Campaign URL Options |
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| | Day-22 Concepts of Ad group Structure Basics |
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| | Day-23 Ad Group Structure Ideas & Examples |
Preview |
| | Day-24 Introduction to Keywords |
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| | Day-25 Basics of Keyword Research, Planning & Organisation |
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| | Day-26 Understanding Keyword Match Types |
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| | Day-27 What are Negative Keywords, How to decide, Research & Implementation |
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| | Day-28 Negative Keywords at ad-group Level |
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| | Day-29 Starting Keyword Research |
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| | Day-30 Keyword Research Using KP Part - 1 |
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| | Day-31 Keyword Research Using KP Part - 2 |
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| | Day-32 Understanding the buyers Funnel |
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| | Day-33 Anatomy of Text Ad |
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| | Day-34 How to Write Perfect Text ads |
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| | Day-35 Understanding for Initial CPC Bids |
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| | Day-36 Project - Running Live Search Ad - 1 |
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| Display Ads |
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| | Day-37 Introduction to Google Display Ads |
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| | Day-38 Basic Walkthrough Display Campaign |
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| | Day-39 Standard & Accelerated Delivery Method |
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| | Day-40 Targeting Options in Display Ads - (Part -1 ) |
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| | Day-41 Targeting Options in Display Ads - (Part -2 ) |
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| | Day-42 Targeting Options in Display Ads - (Part -3 ) |
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| | Day-43 Targeting Options in Display Ads - (Part -4) |
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| | Day-44 Frequency Capping Settings in Display Ads |
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| | Day-45 Content Exclusion Settings in Display Campaign |
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| | Day - 46 Devices Targeting Settings in Display Campaign |
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| | Day - 47 Understanding the Viewable CPM & eCPC Bidding |
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| | Day - 48 Understanding the Ad Section in Display Ads |
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| | Day - 49 Creating the Banner Ad |
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| | Day - 50 Creating gmail Display Campaigns in Display Ads |
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| | Day - 51 How to Run Smart Display Campaigns |
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| Remarketing in Google Ads |
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| | Day - 52 Introduction to Remarketing |
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| | Day - 53 Linking Google Analytics & Google Ads |
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| | Day - 54 Creating Audiences in Google Analytics |
Preview |
| | Day - 55 How to Creating Goals in Analytics & Importing to Google Ads |
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| | Day 56 -Understanding Conversions & Tracking Using Google Ads |
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| | Day 57 - Understanding Attribution Models |
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| | Day-58 Creating Remarketing List Search Ads |
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| | Day-59 - Creating Display Ads for Remarketing |
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| YouTube Ads / Video Ads |
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| | Day 60 - Introduction to Video Ads / Video Campaigns / Types of Video Ads |
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| | Day 61 - Linking Google Ads Account & YouTube Channel |
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| | Day 62 - Basic Walkthrough of the Video Campaigns |
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| | Day 63 - Creating YouTube In-stream Ad |
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| | Day 64 - Creating Video Discovery Ads |
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| | Day 65 - Ad- Sequencing Video Ads Campaigns Creation |
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| | Day 66 - Video Ad - CPV In-stream Placement Targeting |
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| | Day 67 - Remarketing - Showing Display ads to Video Ad viewers |
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| | Day 68 - OutStream Video Ad Campaigns |
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| | Day 69 - YT Discovery Ads Keywords Report and Optimization |
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| | Day 70 - Understanding Important Video Metrics |
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| | Day 71 - YouTube Remarketing Audience Explained |
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| App Install Google Ads |
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| | Day 72 - Connecting Google Ads Account with Google Play |
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| | Day 73 - Importing Conversions from Firebase Console into Google Ads |
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| | Day 74 - Creating App Install Campaigns from Scratch |
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| | Day-75 - Analytics/ Optimization of App Install Campaigns |
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| Google Ads - Shopping Campaigns |
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| | Day 76 - Introduction to Google Shopping Ads |
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| | Day-77 - Creating Google Merchant Center & Connecting it with Website |
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| | Day 78 - Understanding the concept of Feed & Creating Feed using Plugin |
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| | Day 79 - Uploading the Feed to Google Merchant Center |
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| | Day 80 - Connecting Google Merchant Center & Google Ads |
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| | Day-81 - Enhanced E-commerce Setup & Configuration |
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| | Day 82 - Creating Shopping Campaigns |
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| | Day 83 - Understanding Dynamic Remarketing PLA & doing Configurations |
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| | Day 84 - Setting up Dynamic Remarketing Campaigns |
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| | Day 85 - Walk-thorough over a Display - Product - RM Campaign |
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| | Day 86 - About Setting Smart Shopping Campaign |
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| Important Concepts / Settings in Google Ads |
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| | Day 87 - Understanding Scripts, Uploads & Implementing them - Advance Class |
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| | Day 88 - Advance Concept of Dynamic Keyword Insertion |
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| | Day 89 - What is shared Budget in Google Ads & How to use it |
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| | Day 90 - Understanding Auction Insights in Google Ads |
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| | Day 91 - Using Labels in Google Ads & Their Importance |
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| | Day 92 - About Automated Rules - 1 - Examples & Cases |
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| | Day 93 - About Automated Rules - 2 Examples & Cases |
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| | Day 94 - Countdown & if function in Google Ads - Advance Concept |
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| | Day 95 - Concept of Similar Audience in Google Ads |
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| About Call only Ads |
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| | Day 96 - Setting Up Conversion for Call only Campaigns |
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| | Day 97 - Creating Call Only Campaigns |
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| | Day 98 - Walkthrough & Analysis of Call Only Campaign |
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| Reporting in Google Ads |
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| | Day 99 - Understanding the Reports & Dashboards in Google Ads |
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| | Day 100 - Creating Reports in Google Ads for Clients |
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| | Day 101 - Creating Dashboards in Google Ads for Clients |
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| Google Ads Certification Quiz |
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| | Google Ads Certification Quiz |
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