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Introduction to Google Ads
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Welcome to the Course
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Day - 1 What is Google Ads & Types of Google Ads
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Preview
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Day - 2 Creating your first Google Ads Account
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Day-3 Understanding the Ad Account Hierarchy
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Day-4 How to Set-up Payment Methods in Google Ads
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Day-5 Understanding CTR
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Day-6 Introduction to Google Ads Auction,Quality Score Ad Relevance, Ad Rank & Its Calculation
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Preview
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Day-7 Understanding Quality Score & Related Matrices in Google Ads
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Day-8 Understanding Landing Page Quality
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Day-9 What is GSN & GDN?
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Search Ads
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Day-10 Walkthrough through the Search Campaign
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Day-11 Understanding Network Settings
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Day-12 Understanding Location Targeting & Advanced Location Targeting + Example
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Day-13 Setting & Configuring Languages + Example
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Day-14 Understanding the Concept of Daily Budget
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Day-15 Understanding Google's Default Bid Strategy (Clicks)
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Day-16 Concept of All Bidding Strategies + Examples & Cases
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Day-17 Campaign Start & End Dates
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Day-18 Introduction to Dynamic Search Ads
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Day-19 Introduction to Ad Extensions
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Day-20 About Ad Rotation Settings & Ad Scheduling
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Day-21 Understanding Campaign URL Options
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Day-22 Concepts of Ad group Structure Basics
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Day-23 Ad Group Structure Ideas & Examples
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Preview
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Day-24 Introduction to Keywords
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Day-25 Basics of Keyword Research, Planning & Organisation
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Day-26 Understanding Keyword Match Types
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Day-27 What are Negative Keywords, How to decide, Research & Implementation
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Day-28 Negative Keywords at ad-group Level
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Day-29 Starting Keyword Research
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Day-30 Keyword Research Using KP Part - 1
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Day-31 Keyword Research Using KP Part - 2
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Day-32 Understanding the buyers Funnel
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Day-33 Anatomy of Text Ad
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Day-34 How to Write Perfect Text ads
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Day-35 Understanding for Initial CPC Bids
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Day-36 Project - Running Live Search Ad - 1
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Display Ads
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Day-37 Introduction to Google Display Ads
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Day-38 Basic Walkthrough Display Campaign
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Day-39 Standard & Accelerated Delivery Method
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Day-40 Targeting Options in Display Ads - (Part -1 )
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Day-41 Targeting Options in Display Ads - (Part -2 )
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Day-42 Targeting Options in Display Ads - (Part -3 )
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Day-43 Targeting Options in Display Ads - (Part -4)
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Day-44 Frequency Capping Settings in Display Ads
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Day-45 Content Exclusion Settings in Display Campaign
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Day - 46 Devices Targeting Settings in Display Campaign
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Day - 47 Understanding the Viewable CPM & eCPC Bidding
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Day - 48 Understanding the Ad Section in Display Ads
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Day - 49 Creating the Banner Ad
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Day - 50 Creating gmail Display Campaigns in Display Ads
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Day - 51 How to Run Smart Display Campaigns
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Remarketing in Google Ads
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Day - 52 Introduction to Remarketing
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Day - 53 Linking Google Analytics & Google Ads
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Day - 54 Creating Audiences in Google Analytics
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Preview
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Day - 55 How to Creating Goals in Analytics & Importing to Google Ads
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Day 56 -Understanding Conversions & Tracking Using Google Ads
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Day 57 - Understanding Attribution Models
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Day-58 Creating Remarketing List Search Ads
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Day-59 - Creating Display Ads for Remarketing
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YouTube Ads / Video Ads
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Day 60 - Introduction to Video Ads / Video Campaigns / Types of Video Ads
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Day 61 - Linking Google Ads Account & YouTube Channel
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Day 62 - Basic Walkthrough of the Video Campaigns
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Day 63 - Creating YouTube In-stream Ad
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Day 64 - Creating Video Discovery Ads
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Day 65 - Ad- Sequencing Video Ads Campaigns Creation
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Day 66 - Video Ad - CPV In-stream Placement Targeting
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Day 67 - Remarketing - Showing Display ads to Video Ad viewers
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Day 68 - OutStream Video Ad Campaigns
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Day 69 - YT Discovery Ads Keywords Report and Optimization
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Day 70 - Understanding Important Video Metrics
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Day 71 - YouTube Remarketing Audience Explained
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App Install Google Ads
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Day 72 - Connecting Google Ads Account with Google Play
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Day 73 - Importing Conversions from Firebase Console into Google Ads
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Day 74 - Creating App Install Campaigns from Scratch
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Day-75 - Analytics/ Optimization of App Install Campaigns
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Google Ads - Shopping Campaigns
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Day 76 - Introduction to Google Shopping Ads
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Day-77 - Creating Google Merchant Center & Connecting it with Website
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Day 78 - Understanding the concept of Feed & Creating Feed using Plugin
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Day 79 - Uploading the Feed to Google Merchant Center
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Day 80 - Connecting Google Merchant Center & Google Ads
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Day-81 - Enhanced E-commerce Setup & Configuration
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Day 82 - Creating Shopping Campaigns
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Day 83 - Understanding Dynamic Remarketing PLA & doing Configurations
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Day 84 - Setting up Dynamic Remarketing Campaigns
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Day 85 - Walk-thorough over a Display - Product - RM Campaign
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Day 86 - About Setting Smart Shopping Campaign
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Important Concepts / Settings in Google Ads
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Day 87 - Understanding Scripts, Uploads & Implementing them - Advance Class
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Day 88 - Advance Concept of Dynamic Keyword Insertion
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Day 89 - What is shared Budget in Google Ads & How to use it
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Day 90 - Understanding Auction Insights in Google Ads
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Day 91 - Using Labels in Google Ads & Their Importance
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Day 92 - About Automated Rules - 1 - Examples & Cases
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Day 93 - About Automated Rules - 2 Examples & Cases
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Day 94 - Countdown & if function in Google Ads - Advance Concept
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Day 95 - Concept of Similar Audience in Google Ads
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About Call only Ads
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Day 96 - Setting Up Conversion for Call only Campaigns
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Day 97 - Creating Call Only Campaigns
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Day 98 - Walkthrough & Analysis of Call Only Campaign
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Reporting in Google Ads
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Day 99 - Understanding the Reports & Dashboards in Google Ads
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Day 100 - Creating Reports in Google Ads for Clients
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Day 101 - Creating Dashboards in Google Ads for Clients
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Google Ads Certification Quiz
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Google Ads Certification Quiz
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Live Doubts Sessions
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Doubts Session - 30 April 2022
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Live Class on Google ads extension | 06-May-2022
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Live Class on Bidding strategies | 07-May-2022
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Live Class on Google Ads - Keyword targeting | 08-May-2022
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Live Class on Importance of Ad copies in Google Ads | 09-May-2022
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