Facebook Ads Certification Program:- Beginner to Pro
- Become Exam Ready for Facebook Blueprint Certification
- Learn from Professional Facebook Ads Certified Expert.
- Agency Style Learning to make you Job Ready
- Learn New Ways to Target Audience and decrease costs.
- A Pro Tip on how to Avoid Wasting Money with Useless Ad Placements.
- A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
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Instructor: Expert WsCube Tech Team
Language: Bilingual (Hindi + English)
Enrolled Learners: 615
This Facebook Ads certification program helps you to be a certified Facebook Ads professional. This program focuses on the practical implementation of Facebook Ads & at the same time helps you get certified professional of Facebook Ads.
In this course, you will learn Facebook Marketing from beginner level to advanced! We delve deep into EVERY aspect of Facebook and the Facebook Ads Manager. Learn how to use and optimize every type of Facebook campaign, Facebook custom audience, Facebook pixel... the things you will learn about Facebook are truly amazing and will instantly help advance your presence online!.
Facebook Campaign Management : Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand. Learn how to write your ads, plan your budget, and boost your posts, and leverage the most powerful Facebook tools, like Ads Manager and Analytics.Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads.
Campaign Tracking & Optimization :You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad & at the same time you would also be able to track the performance of your campaigns and optimize them.
Analysis & Reporting :Learn how Analysis & Reporting being done in Professional Agencies & make yourself job-ready. Learn how the value of your campaigns being analyzed. Are you Burning Money or Returning Profits?
Prerequisites for this Course
- Laptop / Mobile & Internet Connection
- Basic Knowledge of Internet Marketing
- Good Quality Earphones / Headphones
- No, Experience of Facebook Ads required.
- Good Internet Speed (Wifi/3G/4G)
What's the focus of this Course?
To Provide all the participants of this course a 360 Degree exposure to major aspects of Facebook Ads.
To master different ways to target users via different channels to market & remarket product or service.
To Provide Industry/ Agency oriented training for Job Prospects.
Who should take this course?
Small Businesses struggling to get the most out of Facebook Ads.
Entrepreneurs who want to increase their sales & revenues in this competitive environment.
Freelancers & Students who want to master Facebook Ads.
Beginners who want to develop a set of professional skills.
For all Digital Marketing Professionals.
What are the prerequisites to attend the course?
Basic knowledge of Internet Advertising
What are the Job/Earning prospects after I get certified?
The Job market is wide open for Google Ads Certified Professionals & estimated 2,00,000 + Positions still unfilled in various domains of Digital Marketing. This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities. Freelancing Projects with Work from Home Opportunities in Facebook Ads.
How do I enroll for training?
You can enroll in the online training on our website. You can make the online payment via the following options:
Once the payment is done you will receive a payment receipt and login credentials to access the course.
How can I access the e learning content?
After Registration for the course, you will get 24/7 access to the e-learning content on our website. An automatic course purchase confirmation mail sent by us will guide you through the process.
Will I get a Course Completion Certificate?
You will get the course completion certificate only after the fulfillment of the following criteria.
Complete 85% of the course.
Complete 1 Google Ads test with a minimum score of 60%.
How long will I have access to this course?
You would have lifetime unlimited access to online learning material.
|Introduction to Facebook Ads|
|Day 0 - Welcome to the Course|
|Day 1 - Introduction to Facebook & Understanding FB Page, Group & Profile|
|Day 2 - Facebook Ad Account Creation, Concept of Business Manager & Personal Ad Account|
|Day 3 - How to do Payment Setup|
|Day 4 - Understanding the Concept of Facebook Marketing Objective|
|Day 5 - Understanding Ad Objectives & Goals in Facebook Part- 1|
|Day 6 - Understanding Ad Objectives & Goals in Facebook Ads Part- 2|
|Day 7 - What is Facebook Ads Auction||Preview|
|Day 8 - Complete Structure of Facebook Ads Account|
|Day 9 - About Facebook Ad Set Structures & Best Practices|
|Day 10 - How to decide & set Campaign & Ad-set Name|
|Day 11 - About Facebook Ad Policies|
|Day 12 - Concept of Landing Pages / Important elements in Landing Pages|
|Day 13 - Understanding Buyers Persona|
|Creating Facebook & Instagram Ads|
|Day 14 - Basic Terminology used in Facebook Ads|
|Day 15 - Different Bidding Strategies in Facebook Ads|
|Day 16 - Concept of Ad Scheduling & Delivery Method|
|Day 17 - Quick Creation Mode in Facebook Ads Manager|
|Day 18 - Understanding the Audiences & Their Types in Facebook Ads|
|Day 19 - Placement Options in Facebook Ads|
|Day 20 - Asset Customization Option in Placements|
|Day 21 - Option of Exclude content & Publishers|
|Day 22 - Overview of Optimization and spending control options & Settings|
|Day 23 - When are you charged in Facebook Ads?|
|Day 24 - Overview of Conversion Window in Facebook Ads|
|Day 25 - Different Types of ad & ad formats|
|Day 26 - Audiences & Targeting - Understanding Location in Detail|
|Day 27 - Audiences & Targeting - Understanding Detailed Targeting Option|
|Day 28 - Audiences & Targeting - Concept of Narrow Audience / Audience Hack - 1|
|Day 29 - Audiences & Targeting - Full concepts of Detailed Targeting Expansion|
|Day 30 - Audiences & Targeting - More ways of finding Interest Targeting|
|Day 31 - Audiences & Targeting - Finding more similar pages Hack -2|
|Day 32 - Audience & Targeting - Hidden Interest Targeting - Tools & Marketing API - Hack - 3|
|Day 33 - Audience & Targeting - Connections in Audience Targeting|
|Day 34 - Audience & Targeting - Idea on Interest based Targeting|
|Day 35 - Audience & Targeting - Concluded Rule of thumbs|
|Day 36 - Facebook Ad Copy -Understanding Elements of Ad copy|
|Day 37 - Facebook Ad Copy - Framework/model of writing Ad Copy - AIDA|
|Day 38 - Facebook Ad Copy - Example of Ad Copy based on AIDA|
|Day 39 - About Creative in Facebook Ads - Image Creation Tools|
|Day 40 - About Creative in Facebook Ads - Image Text Ratio Concept|
|Day 41 - Facebook Ads - Introduction to Video Ad Creative with example|
|Day 42 - One more example of Image Creative & Ad Copy - Remarketing elements in Creative|
|Day 43 - Facebook Ads - Understanding FB Carousal Ads|
|Different Facebook Ads / Pixels / Remarketing & Other Concepts|
|Day 44 - Introduction to Facebook Pixel|
|Day 45 -Understanding GTM & Installing GTM on Website|
|Day 46 - Installing Facebook Pixel Using GTM - Standard Pixel|
|Day 47 - Installing Event Specific Facebook Pixel - using GTM|
|Day 48 - Installing Event Specific Facebook Pixel - using Event Setup Tool|
|Day 49 - How to Install GTM code/any pixel on website from cPanel|
|Day 50 - Example of Remarketing Creative for "Ad to cart" Audience|
|Day 51 - About Custom conversion - Example 1|
|Day 52 - About Custom conversion - Example 2|
|Day 53 - Understanding the concept of Conversion Value for Custom Conversion|
|Day 54 - Introduction to Custom Audiences in Facebook|
|Day 55 - Examples of Custom Audiences based on Video Views|
|Day 56 - Examples of Custom Audiences -2 - Based on Instagram Profile|
|Day 57 - Examples of Custom Audiences -3 Lead Form Audience|
|Day 58 - Important information about the FB - Pixel & implementation|
|Day 59 - Custom Audience Strategy - Events & Instant Experience|
|Day 60 - Introduction to Lookalike audience|
|Day 61 - Lookalike Audience - Example 1|
|Day 62 - What is life time Value of Customer - LTV ( Introduction)|
|Day 63 - Creating LTV Audiences in Facebook|
|Day 64 - Understanding Overlapping in Audiences|
|Day 65 - Understanding Offline Events|
|Day 66 - Offline Events + Partner Integration|
|Day 67 - Octopus Marketing / Omni- channel Marketing - Strategy|
|Day 68 - High Budget/ Long Term FB Ads Strategy|
|Day 69 - E- commerce Pixel Setup on WP Website using Plugin|
|Day 70 - E- commerce Pixel Setup using Google Tag Manager|
|Day 71 - Facebook Ads Library - Free Tool|
|Day 72 - UTM Parameters in Facebook Ads|
|Day 73 - What is fbclid in URLs/Landing pages of Ad|
|Day 74 - Dynamic Remarketing Ads Concepts - Login behind Product feed|
|Day 75 - Creating Product Feed for Wordpress e-commerce website|
|Day 76 - Creating Dynamic Remarketing Campaigns - ecommerce - Case 1|
|Day 77 - Creating Dynamic Remarketing Campaigns - ecommerce - Case 2|
|Day 78 - Understanding the Customization in Catalogues - Ads Level|
|Day 79 - Understanding the concept of A/B Testing|
|Day 80 - Understanding A/B Testing - Practical Example|
|Day 81 - Duplicating Ad-Set - for Testing Purpose|
|Day 82 - What is CBO|
|Day 83 - How to implement CBO|
|Day 84 - Checklist for FB Ads|
|Day 85 - Running FB Ad for increasing Page Likes|
|Day 86 - Affiliate Marketing & Facebook Ads|
|Day 87 - Everything about Automated rules in Facebook Ads - Part 1|
|Day 88 - Everything about Automated rules in Facebook Ads - Part 2|
|Day 89 - Automated rules in Facebook Ads - Part 3|
|Day 90 - Lead Generation Ads Introduction- Part 1|
|Day 91 - Lead Generation Ads - Understanding Lead Magnet in Detail - Part 2|
|Day 92 - Lead Generation Ads Campaign Setup- Part 3|
|Day 93 - Lead Generation Ads More Settings - Part 4|
|Messenger Marketing/ App Install Ads/ Important Metrics|
|Day 95 - Introduction to FB Messenger Marketing|
|Day 96 - Click to Messenger Ads + Start Conversation|
|Day 97 - Click to Messenger Ads + Leads|
|Day 98 - Messenger Marketing - Other Tools for Messenger Marketing|
|Day 99 - Important Metrics according to Campaign Type - Part 1|
|Day 100 - Important Metrics according to Campaign Type - Part 2|
|Day 101 - Custom Dashboard In Facebook Ads|
|Day 102 - How to block your visit data into Google Analytics|
|Day 103 - How to Stop your team's data in Facebook Ads Manger|
|Day 104 - Instant Experience Ads (Part-1)|
|Day 105 - Instant Experience Ads (Part-2)|
|Day 106 - Why Ads not Performing > Common Mistakes People make|
|Day 107 - App Install Ads - Introduction|
|Advance Concepts in Facebook Ads|
|Day 109 - Strategies & Running ads related to Local Business|
|Day 110 - Store Traffic Ads (Part 1)|
|Day 111 - Store Traffic Ads (Part 2)|
|Day 112 - Store Traffic Ads (Part 3)|
|Day 113 - Understanding the concept of Scaling Ads|
|Day 114 - Scaling Ads Using Audience Expansion (Part -1)|
|Day 115 - Scaling Ads Using Audience Expansion (Part -1)|
|Day 116 - Scaling Ads Using CBO (Part -2)|
|Day117 - Concept of Advance Scaling of Heavy Budget|
|Day 118 - Facebook Ads Strategy based on Business Type - Travel Agency|
|Day 119 - Facebook Ads Strategy based on Business Type - Tuition|
|Reporting in Facebook Ads|
|Day 120 - Reporting for Clients - Part 1|
|Day 121 - Ending Video|
|Facebook Certification Exam|
|Facebook Quiz 100 Questions|
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