arrow_back
Introduction to Google Ads
Welcome to the Course
Day - 1 What is Google Ads & Types of Google Ads
Day - 2 Creating your first Google Ads Account
Day-3 Understanding the Ad Account Hierarchy
Day-4 How to Set-up Payment Methods in Google Ads
Day-5 Understanding CTR
Day-6 Introduction to Google Ads Auction,Quality Score Ad Relevance, Ad Rank & Its Calculation
Day-7 Understanding Quality Score & Related Matrices in Google Ads
Day-8 Understanding Landing Page Quality
Day-9 What is GSN & GDN?
Search Ads
Day-10 Walkthrough through the Search Campaign
Day-11 Understanding Network Settings
Day-12 Understanding Location Targeting & Advanced Location Targeting + Example
Day-13 Setting & Configuring Languages + Example
Day-14 Understanding the Concept of Daily Budget
Day-15 Understanding Google's Default Bid Strategy (Clicks)
Day-16 Concept of All Bidding Strategies + Examples & Cases
Day-17 Campaign Start & End Dates
Day-18 Introduction to Dynamic Search Ads
Day-19 Introduction to Ad Extensions
Day-20 About Ad Rotation Settings & Ad Scheduling
Day-21 Understanding Campaign URL Options
Day-22 Concepts of Ad group Structure Basics
Day-23 Ad Group Structure Ideas & Examples
Day-24 Introduction to Keywords
Day-25 Basics of Keyword Research, Planning & Organisation
Day-26 Understanding Keyword Match Types
Day-27 What are Negative Keywords, How to decide, Research & Implementation
Day-28 Negative Keywords at ad-group Level
Day-29 Starting Keyword Research
Day-30 Keyword Research Using KP Part - 1
Day-31 Keyword Research Using KP Part - 2
Day-32 Understanding the buyers Funnel
Day-33 Anatomy of Text Ad
Day-34 How to Write Perfect Text ads
Day-35 Understanding for Initial CPC Bids
Day-36 Project - Running Live Search Ad - 1
Display Ads
Day-37 Introduction to Google Display Ads
Day-38 Basic Walkthrough Display Campaign
Day-39 Standard & Accelerated Delivery Method
Day-40 Targeting Options in Display Ads - (Part -1 )
Day-41 Targeting Options in Display Ads - (Part -2 )
Day-42 Targeting Options in Display Ads - (Part -3 )
Day-43 Targeting Options in Display Ads - (Part -4)
Day-44 Frequency Capping Settings in Display Ads
Day-45 Content Exclusion Settings in Display Campaign
Day - 46 Devices Targeting Settings in Display Campaign
Day - 47 Understanding the Viewable CPM & eCPC Bidding
Day - 48 Understanding the Ad Section in Display Ads
Day - 49 Creating the Banner Ad
Day - 50 Creating gmail Display Campaigns in Display Ads
Day - 51 How to Run Smart Display Campaigns
Remarketing in Google Ads
Day - 52 Introduction to Remarketing
Day - 53 Linking Google Analytics & Google Ads
Day - 54 Creating Audiences in Google Analytics
Day - 55 How to Creating Goals in Analytics & Importing to Google Ads
Day 56 -Understanding Conversions & Tracking Using Google Ads
Day 57 - Understanding Attribution Models
Day-58 Creating Remarketing List Search Ads
Day-59 - Creating Display Ads for Remarketing
YouTube Ads / Video Ads
Day 60 - Introduction to Video Ads / Video Campaigns / Types of Video Ads
Day 61 - Linking Google Ads Account & YouTube Channel
Day 62 - Basic Walkthrough of the Video Campaigns
Day 63 - Creating YouTube In-stream Ad
Day 64 - Creating Video Discovery Ads
Day 65 - Ad- Sequencing Video Ads Campaigns Creation
Day 66 - Video Ad - CPV In-stream Placement Targeting
Day 67 - Remarketing - Showing Display ads to Video Ad viewers
Day 68 - OutStream Video Ad Campaigns
Day 69 - YT Discovery Ads Keywords Report and Optimization
Day 70 - Understanding Important Video Metrics
Day 71 - YouTube Remarketing Audience Explained
App Install Google Ads
Day 72 - Connecting Google Ads Account with Google Play
Day 73 - Importing Conversions from Firebase Console into Google Ads
Day 74 - Creating App Install Campaigns from Scratch
Day-75 - Analytics/ Optimization of App Install Campaigns
Google Ads - Shopping Campaigns
Day 76 - Introduction to Google Shopping Ads
Day-77 - Creating Google Merchant Center & Connecting it with Website
Day 78 - Understanding the concept of Feed & Creating Feed using Plugin
Day 79 - Uploading the Feed to Google Merchant Center
Day 80 - Connecting Google Merchant Center & Google Ads
Day-81 - Enhanced E-commerce Setup & Configuration
Day 82 - Creating Shopping Campaigns
Day 83 - Understanding Dynamic Remarketing PLA & doing Configurations
Day 84 - Setting up Dynamic Remarketing Campaigns
Day 85 - Walk-thorough over a Display - Product - RM Campaign
Day 86 - About Setting Smart Shopping Campaign
Important Concepts / Settings in Google Ads
Day 87 - Understanding Scripts, Uploads & Implementing them - Advance Class
Day 88 - Advance Concept of Dynamic Keyword Insertion
Day 89 - What is shared Budget in Google Ads & How to use it
Day 90 - Understanding Auction Insights in Google Ads
Day 91 - Using Labels in Google Ads & Their Importance
Day 92 - About Automated Rules - 1 - Examples & Cases
Day 93 - About Automated Rules - 2 Examples & Cases
Day 94 - Countdown & if function in Google Ads - Advance Concept
Day 95 - Concept of Similar Audience in Google Ads
About Call only Ads
Day 96 - Setting Up Conversion for Call only Campaigns
Day 97 - Creating Call Only Campaigns
Day 98 - Walkthrough & Analysis of Call Only Campaign
Reporting in Google Ads
Day 99 - Understanding the Reports & Dashboards in Google Ads
Day 100 - Creating Reports in Google Ads for Clients
Day 101 - Creating Dashboards in Google Ads for Clients
Google Ads Certification Quiz
Google Ads Certification Quiz
Live Doubts Sessions
Doubts Session - 30 April 2022
Live Class on Google ads extension | 06-May-2022
Live Class on Bidding strategies | 07-May-2022
Live Class on Google Ads - Keyword targeting | 08-May-2022
Live Class on Importance of Ad copies in Google Ads | 09-May-2022