Preview Google Ads Complete Course 2022

Introduction to Google Ads

What is Google Ads & Types of Google Ads

Creating your first Google Ads Account

Understanding the Ad Account Hierarchy

How to Set-up Payment Methods in Google Ads

What is Ad Copy & it's importance

Understanding Quality Score & Related Matrices in Google Ads

Understanding Landing Page Quality

Search Ads

Walkthrough through the Search Campaign

Understanding Network Settings

Understanding Location Targeting & Advanced Location Targeting + Example

Setting & Configuring Languages & Concept of Budget

Understanding Google's Default Bid Strategy (Clicks)

Concept of All Bidding Strategies

Concept of Manual CPC (Automated Bid)

Campaign Start & End Dates

Introduction to Dynamic Search Ads

Introduction to Ad Extensions - Sitelink,Callout & Call Extension

Ad Extensions - Structured snippet & App extensions

Ad Extensions - Lead Form

Ad Extensions - Price

Ad Extensions - Promotion

Concepts of Audience Segment

Concepts of Ad group Structure Basics

Ad Group Structure Ideas & Examples

Introduction to Keywords

Understanding Keyword Match Types

YouTube Ads / Video Ads

Introduction to Video Ads / Video Campaigns / Types of Video Ads

Linking Google Ads Account & YouTube Channel

Basic Walkthrough of the Video Campaigns

Creating YouTube In-stream Ad part 1st

Creating YouTube In-stream Ad part 2nd

Creating Video Discovery Ads

Ad- Sequencing Video Ads Campaigns Creation

Video Ad - CPV In-stream Placement Targeting

Remarketing - Showing Display ads to Video Ad viewers

OutStream Video Ad Campaigns

YT Discovery Ads Keywords Report and Optimization

Understanding Important Video Metrics

YouTube Remarketing Audience Explained

Display Ads

Introduction to Google Display Ads

Basic Overview of Display Campaign

Features of Display Campaign

Targeting Options in Display Ads - (Part -1 )

Targeting Options in Display Ads - (Part -3 )

GA59Targeting Options in Display Ads - (Part -4)

Targeting Options in Display Ads - (Part -5)

Targeting Options in Display Ads - (Part -6)

Understanding the Viewable CPM & eCPC Bidding

Understanding the Ad Section in Display Ads

How to Run Smart Display Campaigns

Remarketing in Google Ads

Introduction to Remarketing

Basic Concept of Linking Google Analytics & Google Ads with GTM

How to Link Website with GTM

How to Link Google Analytics with GTM and Google Ads

Understanding Conversions and goals in google ads

How to Setup Conversion action on website (Manually and GTM)

Creating Audiences in Google Analytics

How to Creating Goals in Analytics & Importing to Google Ads

Understanding Attribution Models

Important Concepts / Settings in Google Ads

Understanding Tools and Setting options - Scripts Level & Implementing them

Understanding Tools and Setting options - Upload Level & Implementing them

What is shared Budget in Google Ads & How to use it

Understanding Auction Insights in Google Ads

Using Labels in Google Ads & Their Importance

About Automated Rules - 1 - Examples & Cases

About Automated Rules - 2 Examples & Cases

Concept of Similar Audience in Google Ads

Preview - Google Ads Complete Course 2022