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Introduction to Google Ads
What is Google Ads & Types of Google Ads
Creating your first Google Ads Account
Understanding the Ad Account Hierarchy
How to Set-up Payment Methods in Google Ads
What is Ad Copy & it's importance
Understanding Quality Score & Related Matrices in Google Ads
Understanding Landing Page Quality
Search Ads
Walkthrough through the Search Campaign
Understanding Network Settings
Understanding Location Targeting & Advanced Location Targeting + Example
Setting & Configuring Languages & Concept of Budget
Understanding Google's Default Bid Strategy (Clicks)
Concept of All Bidding Strategies
Concept of Manual CPC (Automated Bid)
Campaign Start & End Dates
Introduction to Dynamic Search Ads
Introduction to Ad Extensions - Sitelink,Callout & Call Extension
Ad Extensions - Structured snippet & App extensions
Ad Extensions - Lead Form
Ad Extensions - Price
Ad Extensions - Promotion
Concepts of Audience Segment
Concepts of Ad group Structure Basics
Ad Group Structure Ideas & Examples
Introduction to Keywords
Understanding Keyword Match Types
YouTube Ads / Video Ads
Introduction to Video Ads / Video Campaigns / Types of Video Ads
Linking Google Ads Account & YouTube Channel
Basic Walkthrough of the Video Campaigns
Creating YouTube In-stream Ad part 1st
Creating YouTube In-stream Ad part 2nd
Creating Video Discovery Ads
Ad- Sequencing Video Ads Campaigns Creation
Video Ad - CPV In-stream Placement Targeting
Remarketing - Showing Display ads to Video Ad viewers
OutStream Video Ad Campaigns
YT Discovery Ads Keywords Report and Optimization
Understanding Important Video Metrics
YouTube Remarketing Audience Explained
Display Ads
Introduction to Google Display Ads
Basic Overview of Display Campaign
Features of Display Campaign
Targeting Options in Display Ads - (Part -1 )
Targeting Options in Display Ads - (Part -3 )
GA59Targeting Options in Display Ads - (Part -4)
Targeting Options in Display Ads - (Part -5)
Targeting Options in Display Ads - (Part -6)
Understanding the Viewable CPM & eCPC Bidding
Understanding the Ad Section in Display Ads
How to Run Smart Display Campaigns
Remarketing in Google Ads
Introduction to Remarketing
Basic Concept of Linking Google Analytics & Google Ads with GTM
How to Link Website with GTM
How to Link Google Analytics with GTM and Google Ads
Understanding Conversions and goals in google ads
How to Setup Conversion action on website (Manually and GTM)
Creating Audiences in Google Analytics
How to Creating Goals in Analytics & Importing to Google Ads
Understanding Attribution Models
Important Concepts / Settings in Google Ads
Understanding Tools and Setting options - Scripts Level & Implementing them
Understanding Tools and Setting options - Upload Level & Implementing them
What is shared Budget in Google Ads & How to use it
Understanding Auction Insights in Google Ads
Using Labels in Google Ads & Their Importance
About Automated Rules - 1 - Examples & Cases
About Automated Rules - 2 Examples & Cases
Concept of Similar Audience in Google Ads