Preview Facebook Ads Certification Program:- Beginner to Pro

Module -1 Introduction to Facebook Ads

Day 0 - Welcome to the Course

Day 1 - Introduction to Facebook & Understanding FB Page, Group & Profile

Day 2 - Facebook Ad Account Creation, Concept of Business Manager & Personal Ad Account

Day 3 - How to do Payment Setup

Day 4 - Understanding the Concept of Facebook Marketing Objective

Day 5 - Understanding Ad Objectives & Goals in Facebook Part- 1

Day 6 - Understanding Ad Objectives & Goals in Facebook Ads Part- 2

Day 7 - What is Facebook Ads Auction

Day 8 - Complete Structure of Facebook Ads Account

Day 9 - About Facebook Ad Set Structures & Best Practices

Day 10 - How to decide & set Campaign & Ad-set Name

Day 11 - About Facebook Ad Policies

Day 12 - Concept of Landing Pages / Important elements in Landing Pages

Day 13 - Understanding Buyers Persona

Module -2 - Creating Facebook & Instagram Ads

Day-14 - Basic Terminology used in Facebook Ads

Day-15 - Different Bidding Strategies in Facebook Ads

Day-16 - Concept of Ad Scheduling & Delivery Method

Day-17 - Quick Creation Mode in Facebook Ads Manager

Day-18 - Understanding the Audiences & Their Types in Facebook Ads

Day-19 - Placement Options in Facebook Ads

Day-20 - Asset Customization Option in Placements

Day-21 - Option of Exclude content & Publishers

Day-22 - Overview of Optimization and spending control options & Settings

Day-23 - When are you charged in Facebook Ads?

Day-24 - Overview of Conversion Window in Facebook Ads

Day-25 - Overview of Conversion Window in Facebook Ads

Day-26 - Audiences & Targeting - Understanding Location in Detail

Day-27 - Audiences & Targeting - Understanding Detailed Targeting Option

Day-28 - Audiences & Targeting - Concept of Narrow Audience / Audience Hack - 1

Day-29 - Audiences & Targeting - Full concepts of Detailed Targeting Expansion

Day-30 - Audiences & Targeting - More ways of finding Interest Targeting

Day-31 - Audiences & Targeting - More ways of finding Interest Targeting

Day-32 - Audience & Targeting - Hidden Interest Targeting - Tools & Marketing API - Hack - 3

Day-33 - Audience & Targeting - Connections in Audience Targeting

Day-34 - Audience & Targeting - Idea on Interest based Targeting

Day-35 - Audience & Targeting - Concluded Rule of thumbs

Day-36 - Facebook Ad Copy -Understanding Elements of Ad copy

Day-37 - Facebook Ad Copy - Framework/model of writing Ad Copy - AIDA

Day-38 - Facebook Ad Copy - Example of Ad Copy based on AIDA

Day-39 - About Creative in Facebook Ads - Image Creation Tools

Day-40 - About Creative in Facebook Ads - Image Text Ratio Concept

Day-41 - Facebook Ads - Introduction to Video Ad Creative with example

Day-42 - One more example of Image Creative & Ad Copy - Remarketing elements in Creative

Day-43 - Facebook Ads - Understanding FB Carousal Ads

Module -3 - Different Facebook Ads / Pixels / Remarketing & Other Concepts

Day-44 - Introduction to Facebook Pixel

Day-45 - Understanding GTM & Installing GTM on Website

Day-46 - Installing Facebook Pixel Using GTM - Standard Pixel

Day-47 - Installing Event Specific Facebook Pixel - using GTM

Day-48 - Installing Event Specific Facebook Pixel - using Event Setup Tool

Day-49 - How to Install GTM code/any pixel on website from cPanel

Day-50 - Example of Remarketing Creative for "Ad to cart" Audience

Day-51 - About Custom conversion - Example 1

Day-52 - About Custom conversion - Example 2

Day-53 - Understanding the concept of Conversion Value for Custom Conversion

Day-54 - Introduction to Custom Audiences in Facebook

Day-55 - Examples of Custom Audiences based on Video Views

Day-56 - Examples of Custom Audiences -2 - Based on Instagram Profile

Day-57 - Examples of Custom Audiences -3 Lead Form Audience

Day-58 - Important information about the FB - Pixel & implementation

Day-59 - Custom Audience Strategy - Events & Instant Experience

Day-60 - Introduction to Lookalike audience

Day-61 - Lookalike Audience - Example 1

Day-62 - What is life time Value of Customer - LTV ( Introduction)

Day-63 - Creating LTV Audiences in Facebook

Day-64 - Understanding Overlapping in Audiences

Day-65 - Understanding Offline Events

Day-66 - Offline Events + Partner Integration

Day-67 - Octopus Marketing / Omni- channel Marketing - Strategy

Day-68 - High Budget/ Long Term FB Ads Strategy

Day-69 - E- commerce Pixel Setup on WP Website using Plugin

Day-70 - E- commerce Pixel Setup using Google Tag Manager

Day-71 - Facebook Ads Library - Free Tool

Day-72 - UTM Parameters in Facebook Ads

Day-73 - What is fbclid in URLs/Landing pages of Ad

Day-74 - Dynamic Remarketing Ads Concepts - Login behind Product feed

Day-75 - Creating Product Feed for Wordpress e-commerce website

Day-76 - Creating Dynamic Remarketing Campaigns - ecommerce - Case 1

Day-77 - Creating Dynamic Remarketing Campaigns - ecommerce - Case 2

Day-78 - Understanding the Customization in Catalogues - Ads Level

Day-79 - Understanding the concept of A/B Testing

Day-80 - Understanding A/B Testing - Practical Example

Day-81 - Duplicating Ad-Set - for Testing Purpose

Day-82 - What is CBO

Day-83 - How to implement CBO

Day-84 - Checklist for FB Ads

Day 85 - Running FB Ad for increasing Page Likes

Day 86 - Affiliate Marketing & Facebook Ads

Day 87 - Everything about Automated rules in Facebook Ads - Part 1

Day 88 - Everything about Automated rules in Facebook Ads - Part 2

Day 89 - Automated rules in Facebook Ads - Part 3

Day 90 - Lead Generation Ads Introduction- Part 1

Day 91 - Lead Generation Ads - Understanding Lead Magnet in Detail - Part 2

Day 92 - Lead Generation Ads Campaign Setup- Part 3

Day 93 - Lead Generation Ads More Settings - Part 4

Day 94 - How to Create privacy policy URL without Website Part - 5

Module -4 - Messenger Marketing/ App Install Ads/ Important Metrics

Day 95 - Introduction to FB Messenger Marketing

Day 96 - Click to Messenger Ads + Start Conversation

Day 97 - Click to Messenger Ads + Leads

Day 98 - Messenger Marketing - Other Tools for Messenger Marketing

Day 99 - Important Metrics according to Campaign Type - Part 1

Day 100 - Important Metrics according to Campaign Type - Part 2

Day 101 - Custom Dashboard In Facebook Ads

Day 102 - How to block your visit data into Google Analytics

Day 103 - How to Stop your team's data in Facebook Ads Manger

Day 104 - Instant Experience Ads (Part-1)

Day 105 - Instant Experience Ads (Part-2)

DAY 106 - Why Ads not Performing > Common Mistakes People make

Day 107 - App Install Ads - Introduction

Live Doubts Sessions

Live Doubts Solving Session - 30 April 2022

Live Class on Facebook Ads optimization | 06-May-2022

Live Class on Facebook campaign Budget optimization | 07-May-2022

Live Class on Facebook Ads targeting | 08-May-2022

Live Class on Importance of placement in Facebook Ads. | 09-May-2022

Preview - Facebook Ads Certification Program:- Beginner to Pro - 2020