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Course Teaser
Welcome!
Course Overview
Course Introduction & Overview
Module 1: SEO Introduction
What is SEO?
Why DOES SEO Matter?
Job Opportunities in SEO
Key skills you require to become a SEO specialist
Summary
Quiz
Module 2: Understanding Search Engines
What is a Search Engine?
SERP
Top 10 Search Engines
How Does a Search Engine Work?
Google Major Ranking Factors Video
Summary
Quiz
Module 3: SEO Vocabulary
Black Hat & White hat SEOTechniques of SEO
Grey hat SEO- Myth or Practical?
On Page & Off page SEO- Types of SEO
Technical SEO
Dwell Time
Bounce Rate
CTR
Landing Page
Exit Page
Summary
Quiz
Module 4: Keyword Digging
What is a Keyword?
Do Keywords really matter today?
General and Specific Keywords
Should we use navigational Keywords?
Keywords on basis of Intent
How we use Informational Keywords for business website?
Singular and Plural Keywords
Brainstroming For Keywords
Basic Points for Keyword Reaserch
Google ads Keyword Planner
PAID TOOLS SEMrush keyword Tool
Uber suggest Keyword tool
Google Trends for Keyword Research
Selection of Strong Keywords
Keyword Research for Blogs
Keyword Research for Business
Keyword Research for Live Website
Keyword prominence and proximity
Summary
Quiz
Assignment: Keyword Research
Assignment: Analyzing User Intent
Assignment: Competitor Analysis
Assignment: Keyword Implementation
Module 5: Website Introduction
Website Introduction
Types of websites Final
What is domain and how to buy one?
Hosting Introduction and Types of Hosting
What is HTML, CSS and JS?
Source Code
Website Responsive
Summary
Quiz
Module 6: On-Page SEO
Introduction to On Page SEO
On Page SEO Checklist
URL Optimisation
How to optimise Title tag?
Meta description in SEO
Heading tags Optimisation
Meta Keywords! Important or Not?
Internal Linking And External Linking
Anchor Text Optimisation in SEO
Content Optimisation- Keyword Density
Content Optimisation- Plagiarism
Content Optimisation- Grammar
Image Optimisation : Alt Tag
Summary
Quiz
Module 7: Technical SEO
Technical SEO Introduction Checklist
What is Sitemap and why is it important?
What is HTML sitemap?
Robots.txt file
Canonical issue and Canonical tag optimization
What are Broken Links?
404 error page
301 302 URL redirection
What is Schema?
Organisation Schema
Person Schema
Recipe Schema
FAQ Schema
Product Schema
How to add structured data in your website?
Open Graph protocol
Twitter Card
How to check website speed?
How to decrease page loading time?
Google Analytics set up
Google Search Console Set Up
Summary
Quiz
Assignment: Sitemap Creation
Assignment: Structured Data Implementation
Assignment: Website Speed Test
Module 8: Off-Page SEO
Introduction to off-page SEO
Are Backlinks Important- Do follow vs No follow backlinks
What is Domain Authority (DA) & page authority (PA)?
Link Building - Search Engine Submission
Link Building - Free Classified Submission
Link Building PDF PPT submission
Link Building - Social bookmarking
Link Building - Guest blogging
Link Building - Infographic submission
Link Building - Video submission
Link Building - Q&A submission
Link Building - Article submission
Backlink Analysis
Disavow Toxic Backlinks
Social Signals
Summary
Quiz
Assignment: Backlink Building
Module 9: Strategy and Tracking
Top Ranking factors of Google
Google Analytics Overview
Google Search Console Overview
Position Tracking in Semrush
Summary
Quiz
Module 10: SEO Reporting and Audit
SEO Monthly Report
Website SEO Audit
Where to find clients for SEO?
Create a gig on fiverr for SEO services
Summary
Quiz
Interview Preparation
Basic SEO Interview Questions For Freshers (2023)
Interview Questions for SEO Executive (1-2 Years Exp.)
SEO Interview Questions for Experienced (2-5 Years Senior Executive)
SEO Manager Interview Questions and Answers
Congratulations!
Conclusion